Bachelor of Fine Arts in Fashion Design with Marketing (BFA)
At AIU London, students who are interested in fashion may pursue a Bachelor of Fine Arts degree in which fashion design and fashion marketing are combined. The Bachelor of Fine Arts in Fashion Design with Marketing includes coursework that can help graduates enter either the design or marketing field by combining the marketing and retailing knowledge of fashion marketing with the creativity and technology of fashion design.
The Fashion Design with Marketing program focuses on preparing graduates to be creative, market-aware designers. Through this program, they can learn how to create innovative designs, based on original research, consumer needs and commercial environments, responding rapidly to emerging markets and market trends. By graduation, they should be trend interpreters, customer-focused and have a strong appreciation of marketing issues. They should have the abilities to design, prototype and construct clothing ranges that combine both their personal philosophy about design and the needs of the marketplace. And upon graduation, they should be able to work in the fashion industry as competent professionals.
Career Opportunities
The BFA in Fashion Design with Marketing is designed to prepare students interested in developing and advancing a career in fashion design and/or fashion marketing. Alumni have moved on to careers in fashion design, fashion styling, fashion buying, fashion show production, fashion public relations, and many other related careers.
Challenging, Relevant Coursework
The Fashion Design with Marketing program offers a rigorous academic degree, taught by faculty with experience in the fashion industry, many of whom are industry practitioners. The program has very strong links with industry, through guest speakers, live projects, work experience and internships, which offer students the opportunity to make contacts with fashion personnel and companies in London.
The educational aims of the program are to:
- Offer students a good knowledge and understanding of fashion design together with a sound appreciation of fashion markets, the fashion consumer and fashion marketing activities.
- Give students experiences to enable them to develop as creative designers who are trend interpreters and customer focused.
- Foster a good understanding of the roles of both design and marketing and their inter-relationship within fashion.
- Develop an understanding of contemporary issues within fashion, and encourage consideration of these within students’ own work.
- Encourage students to evaluate their work in relation to fashion and the creative industries.
- Enable students to combine their knowledge and skills in producing market-aware fashion design.
- Encourage students to become independent thinkers with well-developed critical and self-evaluative faculties and strong transferable skills.
- Enable students to develop their strengths and pursue their interests within fashion and related industries.
Back to School of Fashion