Bachelor of Fine Arts in Fashion Marketing (BFA)
Marketing professionals play a key role in helping businesses stay competitive in today's global marketplace. Their role is equally as important in the fascinating world of fashion. From analyzing and forecasting fashion and business trends to planning events and finding effective ways to reach consumers, fashion marketers play a diverse yet significant part in this worldwide industry.
The Bachelor of Fine Arts (BFA) in Fashion Marketing degree program at AIU London is designed to provide students with the education and experience necessary for a professional career in fashion marketing. With a business foundation, the program of study is designed to give students a thorough understanding of marketing concepts, business strategies, and career opportunities in the ever-changing, fast-paced fashion industry. Fashion marketing is a demanding career that requires an understanding of retailing, planning/promotion, business administration, advertising, and information technology.
Graduates of the program should be innovative, visionary marketers with an excellent understanding of fashion marketing and confident communication skills. They should have learned how to develop innovative marketing solutions based on sound analysis of market information and knowledge of marketing theory. They should be media-savvy, have a strong sense of ethical and social values, and the ability to work autonomously on a wide range of fashion marketing promotions. Upon graduation, they should be able to work in the fashion industry as competent professionals.
Career Opportunities
The BFA in Fashion Marketing is designed to prepare students for careers in such areas as:
- Fashion Marketing
- Fashion Retailing
- Fashion Buying
- Merchandising
- Fashion Public Relations
- Fashion Show Production
- Product Development
- Branding
- Journalism
- Fashion Styling
Challenging, Relevant Coursework
The BFA in Fashion Marketing program offers a rigorous academic degree, taught by faculty with experience in the fashion industry, many of whom are industry practitioners. The program has very strong links with industry through guest speakers, live projects, work experience and internships, which offer students the opportunity to make contacts with fashion personnel and companies in London.
The educational aims of the program are to:
- Offer students a comprehensive knowledge and appreciation of fashion marketing with a strong emphasis on fashion promotion.
- Develop an understanding of contemporary issues surrounding fashion marketing and promotion within the fashion industry and within its wider contexts.
- Encourage students to develop as independent thinkers and to review, reflect upon and evaluate their own work in relation to fashion marketing and the creative industries.
- Enable students to develop individual strengths and interests.
- Develop students’ theoretical, practical and transferable skills to enable them to pursue professional careers in fashion marketing or on post-graduate courses.
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